the history of rosé

Leave it to the Ancient Greeks settled in the Provence region of France to invent rosé. Back in 600 B.C. the aim wasn’t necessarily to create a pink hued drink, but since the skins from the grapes were only in contact with the juice for a short period of time, the wine wasn’t able to develop a rich red color. Instead it was pink! It was probably consumed to help invent the idea of democracy, cartography, modern philosophy and most importantly the Olympics. Just conjecture, but add rosé to the list of “Things Invented by the Greeks that we Still use Today“.

Not mentioned in my video (only so much you can say in 60 seconds…

When the power shifted in the South of France, new wine making techniques were introduced and rosé wine was no longer in vogue (gasp!). It wasn’t until the 1800’s when the English caught wind of pink hued wines from Bordeaux, aka “clairet”, that rosé was back in the game. The Brits soon blew this off, however, and the trend quickly shifted. Bordeaux began exporting its bold Merlot/Cab Sauv blends which are still popular today.

rosé and the history

Back to rosé…

Flash forward to the 1970’s when Bob Trinchero, of Sutter Home Wine in Napa, accidentally created an American rosé. This “blush wine” was a result of using Zinfandel grapes (red grapes) to make a “white wine”. Say whattt?? As I mentioned in the video, the 1970’s saw a demand for white wine that exceeded red, and winemakers didn’t have the white varietals to cover their asses. Sooooo, they tried to pull as fast one. A fast one that left us seeing pink again! Thanks Bob. Although, with the “blush wines” of the 1970’s and 80’s they weren’t dry. Once this fad was over, blush wine’s sweetness and deep pink color left American’s with a bad taste in their mouth (literally). Pink wine was again given the axe (weep).

HOWEVER…

Thanks to crafty and badass winemakers, rosé is here to stay (quote me!!). They’ve brought back techniques aimed to deliver a dry, refreshing and accessible wine fit for everyone-of legal drinking age– (aka saving my ass if I do in fact get quoted). So, I’m calling it: Rosé is here to STAY! Vive la ROSÉ! (but really I just won’t let rosé’s popularity die…me, just me!) Ok maybe with the help of my good friends and The Fat Jew we won’t let this beautiful beverage see a dip in popularity.

Until next week, sip some of the good stuff!

CHEERS!

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